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This Weeks Mobile News Updates

Welcome to the weekly mobile news update, we give you essential information you need to know to keep on top of the hottest stories in the business. This week you can read all about, app store optimization, fraudulent traffic, malware attacks and mobile advertising.

App Store Optimization (ASO): How To Design the Best Screenshots 

App Store Optimization (ASO) is a tricky science. At its core, it’s about increasing your organic installs by showcasing (or teasing) your app’s features quickly and succinctly. Appannie made this guide to offer tips, backed up by top-ranking apps and industry professionals, so you end up with the best screenshots.

Read all about it here!


Ad-Fraud Prevention Firm Starts Ranking Mobile Exchanges by Fraudulent Traffic

Did you know that 38% of Mobile In-App Inventory Is Non-Human Traffic? This was stated by Pixalate, while the mobile advertising business is growing rapidly this comes with all new fraud types.

Read more here!


Apple Lists Top 25 Apps Hit By Malware In First Major Attack

Apple didn’t previously disclosed which apps had been affected with malicious software but now you can read all about what happened to apps such as Wechat messaging, Didi Taxi and more.

All the information here!


Smart Marketeers Should Embrace Mobile Advertising

It’s time to consider how the medium should be used, what makes it unique, and how we can prove it’s effective.

Read all the information here!


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