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The tricky redirects of some advertisers

Thanks to the Geenapp Quality System Analysis, that detects whenever a CPI campaign fails for any reason; the link is broken, the campaign targets an app that does not match, it goes through a website full of malware for your mobile phone or uses an advertiser will not pay your affiliates … We did a complete analysis and published it in this article! .

Each time we get an alert in the system we have a team of people advising advertisers to take the right decisions. We always stop running a campaign for safety and security reasons to keep our members safe, but what the owner of that campaign wants is their choice.

We all know that rebrokering (people that re-sell campaigns that already exist in the market at a lower rate) is very big in this sector.

More or less what could explain this: a developer hires an agency to move their campaign,  another agency uses this campaign and  puts it on the market again, then they search for another agency, uses this other agency and put it back for sale before it reaches the end user. If the developer paid $3 for each installation and the  publisher uses a third agency, it may be that instead of receiving the $3 they had agreed with the developer  it ends up charging $ 0.50 for the same installation. Therefore it is very important to work with the best agencies and Geenapp is connected to more then 260! Schermafbeelding 2015-11-05 om 09.27.18

 

 

Now imagine that the developer for the campaign and Agency 1 notifies Agency 2, but Agency 2 instead of notifying Agency 3 they use that link to redirect to another campaign that will not create any revenue for Agency 3. The ugly truth? This is very common in this industry and the reason why Geenapp decided to create this system to guarantee quality and so our members can always monetize. 100% of Geenapp’s facilities are yours and no one else. But things in life are not always black or white. Over the months we discovered some abusive practices of agencies and we want to highlight this practices.

But things in life are not always black or white. Over the months we discovered some abusive practices of agencies and we want to highlight this practices.

Imagine that this change is temporary, rather than permanent. 6 hours per day while workers of Agency 3 are sleeping or resting in the weekend, Agency 1 directs traffic to other campaigns, but in the morning they change it again and Agency 2 and 3 will not realize.
When we notify Agency 2 and 3 that the campaign is not working properly (detected by our Quality System Analysis), Agency 2 checks it and it seems that everything is working normal, but they have not notices for 6 hours that Agency 1 has been taking advantage of traffic of other companies to place another campaign that is more interesting to them making Agency 2 and 3 not making money with it.

Do you have any suggestions? Please write us!

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