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Mobile app piracy

Mobile apps piracy is harmful for mobile applications.

The reality is that the piracy is an important problem in the Apple and Android App Store, despite the astronomical figures that Apple offers each year on sales in the App Store.

In January 2015, Ustwo Games revealed that only 40% of the facilities on iOS devices have been using the legal method, that is to say, paying the price on the Apple app store. On the other hand, if we look at the data giving the same developer on facilities  in Android, only 5% of the installations carried out legally by Android.

Why one more than another? Android allows easily to install app “unofficial” applications stores pirate, that in iOS is more complicated.

Let us not forget that Android has more market share, including devices low range for users of less purchasing power that users of iPhone and iPad.

As applications are more pirated,charging for downloads has become almost useless. For example, “Alto’s Adventure” was launched in Android Thursday. It cost $2.99 in Iphone, but in google app was free with bonuses available to buy in the game. Why is this difference in the price? In part because users of Android, on average, are less powerful than customers of Apple, that is to say, that they will spend less on applications.

How to combat?

The first key that is recommended for developers is formed on intellectual property rights, industrial and image rights and the consumers be aware of the dangers of downloading apps illegal or outside the official shops.
Another way to deal with piracy in apps would be that Google removed the option of installing applications from unknown sources. Today, we find great applications of all kinds, virtually every need is covered by any of them, either for our smartphone, laptop or desktop computer. We have all kinds of applications, whether for professional or leisure topics.

The problem begins when we are dubious to choose an application, if we see it as payment, we immediately look for a free alternative, and if we find the same app without having to pay anything, so, maybe, we’ll install it.

 

5advices

Advices to combat apps piracy

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Fraud in the mobile industry is a bigger problem than ever

App marketers stand to lose $100m to mobile app install and engagement advertising fraud in 2016. That’s according to new research from mobile attribution and marketing analytics firm, AppsFlyer. The State of Mobile App Install & Engagement Fraud study also revealed the countries with the highest rates of advertising fraud.

Mobile app install and engagement fraud carries a cost of $350m for advertisers globally. $100m of this sum are verified fraud, whilst another $250m are suspected.

The research also found that the US may be the most targeted region in terms of advertising fraud. However, Germany, Australia, China, Canada and the UK are also experiencing high rates of app-install and engagement fraud. According to Geenapp’s Head of Quality and Fraud, Carles Cervera, that’s because generally fraudsters try to target countries where potential payout is greater. “The pirate’s effort is the same for a small payout and a big payout, that’s why pirates concentrate on the countries with higher payouts like US, Germany or Canada.” Cervera’s said. Higher cost-per-install and cost-per-action campaigns also come with greater fraud rates. Regions where there’s a low payout, such as Indonesia, Brazil, Vietnam and Thailand were found to exhibit less fraud.

Android devices are more prone (up to 50%) to advertising fraud than iOS devices, according to AppsFlyer. The exception is China, where iOS devices exhibit higher advertising fraud due to having greater ad payout rates. The main reason is because is easier to do a fake installation in android thanks to softwares that mimic the Google OS.

Fraud in different global markets

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Android devices experiencing higher fraud rates

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