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Performance marketing main problem is fraud

People/Machines imitating real users behaviour (clicking, installing or even registering into apps) to earn money from the advertiser’s budget. Those users are not real and are draining everybody’s patience in this industry.

Fraud has evolved for quite those 3 years that we have been in the industry.

Mainly, fraud is linked to robot leads generator. The most efficient method of producing low-quality leads or even fraudulent conversions with state-of-the-art or clumpsy tecnology. This is pretty easy to detect with Geenapp, but advertisers can fall into those tricks if they do not have the experience or work with serious partners.

Other problems about fraud are affiliates, networks or other players not following the rules set by advertisers. Big companies promoting on soft incent traffic when advertiser has asked no incent at all, or when advertiser has only asked for only direct sources and this campaign is being promoted by everyone.

But, even though is not that huge, advertisers can be fraudulent too.

– The “Pixel Shaving”: When an advertiser only fires your pixel part of the time. Monitoring the rise and fall of your conversion rates and EPC, while conducting random checks for pixel placement, is your best bet to keep pixel shaving at bay.

– The “It’s All Fraud”: Even conversions from high-quality, transparent traffic will be deemed as “all fraud” at times, usually at the hands of jaded marketers. To deal with this, both advertisers and publishers must be very clear on what is allowed as a return, what consequently defines a conversion, and also what constitutes “fraud.” It helps if your tracking platform can enter with its data and work both sides toward resolving these definitions.

Is as our parents use to tell us: keep good company. Though there’s no bulletproof solution to mobile fraud, you can better protect yourself by working with serious people and stay alert of those signs that trigger your app-owner nose.

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