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Meet the team: Samantha Verdín

It is the pleasure to introduce you the Exclusive Campaigns Manager, Samantha Verdín. She is very charismatic and ambitious and works hard to accomplish her goals. Samantha is open to changes and talented when it comes to finding new solutions, fixing things, or coming up with novel ideas. Read more about her pro-active attitude, enthusiasm and impressive objectives.

 

Who is Samantha Verdin – Exclusive Campaigns Manager?

I am a happy, friendly person who likes being creative and exploring new things. I appreciate the small things in life and taking advantage of new opportunities that life presents every day. I am hard-worker and obsessed with trying out new concepts. I love traveling, meeting new people and cultures which are diametrically opposed to mine.

What is your favourite memory from childhood?

I don’t have a favorite memory. I had a super happy childhood and the luck of having an amazing family and friends around me always.

If you could visit any country in the world, where would you go?

I would like to travel to many places for different reasons but I would like to see China mostly to experience our cultural differences and feeling lost in  a faraway place where I don’t know the language. I like being outside my comfort zone.

If you could try out any job for a day, what would you like to try?

A restorer! The majority of buildings in my university campus were painted by a famous Mexican painter and needed to be restored very often. It was fascinating to look at the great job they did making our university look great all the time.

Are you morning bird or night owl?

Definitely a night owl! I have never been a big fan of early morning and I am more productive at night-time – Around midnight tons of new ideas and projects start popping up in my mind and I feel like starting up with new challenges at that very moment.

 

‘As I said before, I’d thank for more feedback and active participation. We are trying very hard to fight fraud in the sector and we can very easily identify cheaters with the advertiser’s point of view.’

 

How did you get into Geenapp?

I found a tweet from our CEO saying they were hiring for a new project, so I applied. At that time I was working as a freelancer on the digital field, but I felt I needed to get my schedules fixed and to embark on a new challenge.

Geenapp is a tech company in the marketing industry. Did you study anything what is related to this industry?

No. Actually I am a lawyer, and it’s not a choice I regret but, if I could go back time, I would have studied something more technologic. I had to choose a career at a very young age and I did it for the wrong reasons.

What are your main job responsibilities as Exclusive Campaigns Manager?

I talk to app developers who need user acquisition for their apps, on daily basis. It is crucial to explain them what Geenapp does and the way we do it in a very clear way. I am kind of a guide for them: I suggest types of promotion that fit their strategies and help them reach their goals.

What obstacle are you facing when acquiring new direct campaigns?

The hardest thing is working with clients who never give feedback. I always explain that in order to get good traffic, we must work together. They need to analyse sources, block sources which they do not like and identify they preferred ones. This missing feedback from their side complicates my job sometimes.

What would you welcome from developers´s side?

As I said before, I’d thank for more feedback and active participation. We are trying very hard to fight fraud in the sector and we can very easily identify cheaters with the advertiser’s point of view. I believe that we can achieve great results by working together and fight fraud on the way.

How do you like work with interns? Do you think that Geenapp is a great environment for development?

I used to be a law intern and it was not very enriching experience as I had to do only administrative tasks. I feel like I need to create various task for interns so they feel they are making the most of their time at Geenapp. We have lots of work they can help with and I am always trying to repay their help by teaching them new stuff.

 

‘The development in anti-fraud would be a main element for the app promotion in the future. I think that advertisers and other networks would need Geenapp to sort out and clean their traffic.’

 

What do you wish Geenapp could accomplish in the near future?

The development in anti-fraud would be a main element for the app promotion in the future. I think that advertisers and other networks would need Geenapp to sort out and clean their traffic. The company will be less in quantity but more in quality and eventually, all key players would need to cooperate with Geenapp.

What are you enjoying the most about Geenapp?

I love that we are a great team and also friends who are helping each other. When a new challenge comes, we analyse the situation and look for the best solution and improvements. We grow together and we learn a bit more about the sector every day.

What’s the best decision you ever made?

Trusting my own decisions and leaving my comfort zone. I had a job that I did not like and despite the fact that all my friends and family were telling me to keep at it to climb up the career ladder, I changed my profession. It was not fulfilling my potential and was not happy about that. Sometimes you just need to take a risk to get the biscuit.

What is still on your bucket list?

I want to travel the world, learn as much new stuff as I can, grow professionally and always be able to do the things that make me happy. I want to have a great family, as well as completing my career goals and make these two part fit together perfectly.

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