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Meet the team: Javier Casares

AAEAAQAAAAAAAAVXAAAAJGRlNGMxMzA4LTFkMDMtNDZlNi1iNTg3LWJhMmRhNWZjNzEzOAWho is Javier Casares – CIO of Geenapp?

I am an IT geek – that definition fits the best to my personality. I have been working on the Internet since 1997 and two years later, I have started with designing of webs and I launched my first website. Moreover, I would say that I am very friendly, bit crazy, an achiever and workaholic so that is why I enjoy sleeping a lot in my free time.

Is there anything you wish everyone knew about you?

I am really transparent person. People, who know me because of my work, would have experienced my transparency while working. I also helped when the Internet was expanding in Spain and cooperated with many associations. I can work in team very well but I prefer working alone when I need to fully concentrate.

Who has influenced you the most in your life? What was one of the most defining moments in your life?

I believe that it was my cousin who helped me when I got my first computer and gave me knowledge about IT area what has had an impact on my future. Nowadays, it is Jaime and Gina – we have been friends for several years and we are running a successful startup together. The breakpoint was when I had an disagreement with my friends and I had realized who are my  true friend. From that moment on, I have started to do lots of new things and I  have changed my lifestyle completely.

Do you like to plan things out in detail or be spontaneous?

Bit of both! In my work, it is more than necessary to plan thing in advance because I need to organize all my tasks. That helps me to complete small goals which eventually leads to bigger goals and everything fits together like puzzle pieces. In my personal life, I am more of spontaneous person so I do not plan long ahead.

If someone asked you to give them a random piece of advice, what would you say?

I do not like to give a general piece of advice because it depends on timing and other situations that a person is going through. I am trying to be very emphatic and understand the situation of a person who is asking me for help. I need to put myself into their shoes to come with the best recommendation possible.

Who are some people you’d like to meet someday?

I would like to meet Albert Einstein! I think that he could be a very interesting person because of his ability to think in bigger picture. Some people just have an idea in their minds and they do not need to verify it. I feel the same about my job – I also need to think about bigger portray. Famous people seem to be very interesting, however, while I was working in the radio, I met many of them and I came to the same conclusion every time – they are ordinary people as well.

 

‘Geenapp is a challenge for me! We are basically creating a new business model – Geenapp is the beginning of everything and we need to create everything from the scratch. Three years ago, I have not even dreamt that the company is going to be this successful.’

 

Are you a fan of TV series or are you “a gaming boy”? 

TV series are way more relaxing for me. When I watch TV, I do not need to razor sharp concentrate so it the way how to escape reality for me. My favourite shows are Futurama, The Big Bang Theory but the best one ever is Fringe! I do play games as well – I enjoy the go-kart-style racing Mario Kart where you can pick your character and race ’til you drop!

IT guys are often referred to as Men of Mystery. Would you identify yourself as an introvert?

In the past, I used to be an extrovert and very easy-going. But at some point, I have started to follow the saying: wear one’s heart on one’s sleeve. I have changed and I believe that being honest with people is the best way. Furthermore, when you are being yourself, you have nothing to loose and it just shows your real character.

Why did you pick a career of IT programmer? People also misuse two terms – programming and coding. Can you give us a quick masterclass what is the difference?

You have a blank page and you are able to create many new things from nothing. It is like being an artist – you have plain canvas and you start creating and forming your ideas and at the end, you have a final picture.
We can say that coding is a part of programming – the difference is that coding is writing the code itself while programming is more about logics behind. The programmer analyzes issues and does all thinking and the coder needs to write a code according to programmer’s instructions.

How important is for everyone in this industry to know at least the basics of programming?

I do not think that people need to know how to program, just how the logics behind works. It is enough to know how things are working, not have to get them done. The same goes for my work – programmers should have knowledge about business and on the other hand, businessmen should understand the basic logics of programming. It is crucial to understand each other because sometimes things are not only black and white.

Geenapp was started in 2013 in Barcelona by Gina Tost, Jaime Ferré and you. Who was the main initiator of starting an app promotion platform?

I remember that we were at the meeting with all partners and we came to the conclusion that we need to meet the demand for app promotion of developers. Thus, I created own platform but I need to say that at the beginning I did not know much about app promotion. I had some knowledge about developing platforms but I have never done something like Geenapp platform. In the first year, we created many things which went to trash and we redid everything. That is how it works – if you want to gain new knowledge, you have to create new better version. After each progress, we were able to add many new features for upcoming Geenapp platform.

What fascinates you the most about your company? Do you find the position of CIO still challenging?

Geenapp is a challenge for me! We are basically creating a new business model – Geenapp is the beginning of everything and we need to create everything from the scratch. It is very unpredictable because we have no idea what is going to happen tomorrow. If, someone in the industry comes up with new innovation, we need to adapt immediately.

 

‘You have a blank page and you are able to create many new things from nothing when programming. It is like being an artist – you have plain canvas and you start creating and forming your ideas and at the end, you have a final picture.’

 

Why to love Geenapp platform to bits?

Everything has been developed by Geenapp so it is very unique. We are able to modify the platform according to client’s preferences very quickly. Other companies are not able to do so because they are using platforms of offshore firms. What is more, we have own Quality and Anti-fraud system and even more tools for our clients. We keep working hard, researching and developing new concepts to get them accredited.

The mobile industry is a billion industry what attracts also individuals who do not have a sense of fair play. Do you believe that the topic of fraud is still taboo?

It is a big challenge because people, who try to earn money in dishonest way, keep improving their methods do we need to be very responsive and avoid this situation. Nevertheless, other companies in this industry are not aware of practice how to fight the fraud. People in app promotion sector have great marketing experience but the technological know-how is missing.

How do you expect the future of Geenapp evolve?

It is very difficult to talk about the future as the sector is progressing rapidly and within 6 months, things might be absolutely different. Three years ago, I have not even dreamt that the company is going to be this successful. Geenapp is going to grow further in new spheres and adapt to new changes in technology and the mobile industry.

What are things on your to-do list which you want to accomplish in the near future?

In fact, I do not have a to-do list as I do things as they come. I am not waiting for it, I prefer to do it right away. My next objective is the new version of Geenapp platform – I am working on updates in order to boost it and ease our work.

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