, ,

Geenapp Quality System Analysis: Adding value to business

Geenapp is a tech company even though it is working in the mobile marketing industry. One of our products is Quality SystemAnalysis, which we implement in our platform.

Quality System Analysis was created to solve a common problem in the industry. When a user clicks a URL that links to an app (Whatsapp, for example) but is not going to iTunes or Google Play, what do we do? First thing is to warn the advertiser that this offer is not working anymore.

Quality

 

In those cases we would receive “it’s working on my side” in response. But if a german company is telling us that a Brazil offer was working for them, “Sorry, I don’t believe it”. To avoid this situation we created a system that revises all the active offers at Geenapp twice a day.

A simple approach: a provider gives us a URL, this URL works only for a country and specific device. For example, Whatsapp for Android in Germany. Our system sends our german Android to that URL and send us the answer. So, you only have to multiply this for 250 countries and 4 different devices: iPhone, iPad, Android and Windows Phone.

The answer gets us a lot of information, but we only use 2 types:

  1. Where this click has been, meaning that who is rebrokering who, until it gets to the final owner of the original campaign and the tracker.
  2. If the campaign ends where it has to end (in Google Play, iTunes, Windows Store …).

The first point is useful for other type of tools, not just for quality. Anyway, we have a blacklist networks and if we detect that an offer is from them, we don’t serve that offer.

The second point is important because it says if a campaign is working or not. This is an easier case: if the final URL is the app’s URL, it works. Easy peasy.

But if the URL doesn’t finish at the right app, then we send several alerts to our providers:

 

404

Internally we call this 404, but it is any error that brings back a non working website. Maybe is a blank page or a website with a “this campaign no longer exist” page.

404

Trash

We couldn’t find a better name for these trash websites. They can be very different: SMS subscription websites, adult’s sites, OfferWalls, Price rewards websites, and any other site that is not iTunes, Google Play or similar.

Trash

Capping

Another situation is where the limit of the amount if installs per day, month or campaign is already capped. In those cases they should turn off the offer (Geenapp does it this way), but this only works properly when the campaign provider is a direct advertiser. When you have a third party provider it is very difficult to turn it off on time, so those campaigns are still on for a day or two, so we send them an e-mail telling them about it. It’s pretty similar the 404 error.

Capping

App

One of the most common cases is when you click an app and you get to another app that is not the one you were looking for. For example, you click Whatsapp and end at Candy Crush Saga. And then Candy Crush Saga developers claim that they are getting bad quality traffic (that’s normal!).  Agencies and developers don’t have to decide if the user is going to another app, even if they are similar, but publisher should have to decide it.

For the rebrokering, this should not happen because they are generating installs to Apps that the publisher will never earn.

 

App

Download

Android users have Google Play, iOS user have iTunes and Windows Phone users have Windows Store, so why would a user want to install an App from an APK? Our wide experience with the APK files (the Android App files) are pretty bad. First of all because most of the phones and tablets don’t allow them due to security reasons. Tons of malware and viruses enter thousands of phones and tablets daily because of this without the user knowing. That’s why we don’t allow APK campaigns into the platform.

Blacklist

We are very lucky to work with plenty of networks, but some of them fail because they don’t pay, complain about quality traffic without any report, or simply disappear. In this case, any offer that use our blacklisted networks will simply be rejected automatically by the Quality System Analysis. We don’t work with companies that don’t follow their IO.

Blacklist

As you see, those Quality Analysis are vital for an industry that works this way. With this philosophy we try to offer the best quality to assure that no click goes to waste.

 

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *