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Geenapp at MWC 2016 (Recap)

Every year the best of best from the mobil industry meet at the world´s largest exhibition called Mobile World Congress. In fact, MWC is a meeting of the best companies in the mobile industry and related industries with world-class exhibitions, networking opportunities and award-winning conferences. This year in February MWC, which is held annually in Barcelona – the capital of mobile world, opened its doors to more than 101,000 attendees from 204 countries. Geenapp was the lucky one to become the part of this amazing event together with other 2,200 exhibitors. Gina Tost (CEO & Co-founder), Javier Casares (CIO & Co-founder), Estefanía González (Networks Manager) and Carles Cervera (Quality Manager) represented our company at MWC 2016 and enjoyed the most important week in the mobile industry.

What did we experience?

Our Networks Manager, Estefanía spent the whole week at MWC 2016 and had probably the most important role. She had set in advance her agenda and meetings with our partners from all over the world, what kept her busy for the most of the time. We all know that in business it is all about people and relationship, therefore, it was more than crucial to meet all our partners and work with them on improving of our partnerships. The topic which they talked about were ranging from problem-identification to problem-solving and find all possibilities for improvements. What we really appreciated were positive feedback on the cooperation with Geenapp from your partners. In addition, Estefanía was the person who you could reach at our stand and talk to her face-to-face about what is Geenapp, how Geenapp works and what is Geenapp looking for.


Gina, our CEO, attended MWC 2016 to meet some of our important partners such as GSMA, Trackers, Data Companies, Investment funds and others which were interested in the state-of-art technology that we have at Geenapp. During her time there, she realized that the technology of Geenapp is awaking a lot of potential clients who heard about us thank to word-of-mouth. Several international companies are more than interested in what Geenapp does in the field of R&D. Gina also shares an opinion that MWC was a great way to meet all our clients and partners in the same city where we usually work. It is also an amazing opportunity for us as well as for the capital of mobile industry – Barcelona. Geenapp was seen by the rest of the world!

Our IT guy, Javier joined MWC 2016 on Tuesday to give a presentation about CPI calculator in we released to find out how much an advertiser is willing to pay in order to get a new user for the App. In this masterclass about CPI, he highlighted the importance of the visibility, business skills and word-of-mount for every company in the mobile industry. Javier also compared CPIs for Android and iOS operating systems and showed to the audience different CPIs based on GEOs and verticals. We were more than pleased to hear affirmative reactions from various companies that our CPI calculator is something that they had been looking for and this tools is definitely going to help them in the future. Feel free to check out the presentation Javier gave on MWC 2016 here. Moreover, Javier got in touch with many potential clients who might help us in the future with developing new tools to ease the life of people in the mobile industry.

Javier giving a presentation about CPI calculator

Carles spoke at MWC 2016 on behalf of our Quality team on Thursday. Geenapp has its own Quality system which hourly checks all our campaigns’ tracking links to ensure they send correctly to the App. Carles thinks that people in this industry are more concerned about the installation itself rather than about the quality or if the installation was the correct. Therefore, he tried to explained the importance of our Quality system as people do not know how to solve the problem with fake installations.

Personal evaluation of MWC 2016

It was the first time Estefanía attended MWC and she acquire new experience in negotiating with partners. She learn that you need to be confident enough, otherwise the competition would comerte con patatas. Despite Estefanía´s initial nervousness at the beginning, we are not afraid that she nailed it! Furthermore, Estefanía got a better insight to the mobile industry and realized that it has been progressing rapidly in the past years. On the other hand, Javier thinks that this industry still has a long way to go. The most of this people are concerned about marketing rather than technical part of the business including quality systems and anti-fraud systems, from what he drove a conclusion that this industry needs more startups like Geenapp. Javier also mentioned our Geenapp will still try to develop new tools which can move this industry only forward.


Carles took a more technical point of view: he thinks that people in this sector need more education, skills and information about digital aspects. He considers the mobile industry to be very developed in digital elements but he would encourage the progress in quality systems. Gina sticked to this point and underlined that our Quality system is the only one of its kind in the world and consequently, helps to increase revenues. She identifies the fraud as the main problem of this industry but Geenapp has the main technology to solve this pre-click analysis. Gina regards Geenapp as a trendsetter – we were the first company which started to do smartlinks two years ago and the whole industry is following this trend nowadays.

Marc Zuckerberg at Samsung Galaxy S7 launch event; original post

MWC is attractive also because of the fact that it hosts notable speaker from all around the world. On MWC 2016, 374 notable speakers were invited but the biggest topper was Marc Zuckerberg who talked about everything from his newly born daughter Max to his passion for virtual world. In fact, he stole Samsung Galaxy S7 show. During this launch event where the company introduced new Galaxy S7 phones through Samsung´s Gear VR headsets. Our Networks Manager, Estefanía tried out this glasses and described the experience as very exciting. Estefanía said that: “this gadget helped me to relaxed. I attended many meetings and this was like a small reset for my mind.” Together with Carles and Gina, she also went for the newly introduced Vive head-mounted display by HTC and Valve. They were encouraged to play a game and honestly, they were like kids enjoying the moment. No need to say that Gina enjoyed this the most! She was impressed by the interaction between the gadget, trackers and shield. The visual effect that Vive allowed her to see, took her to another virtual reality!

Gina trying Vive head-mounted display

Gina trying Vive head-mounted display

The future of Geenapp in the mobile industry

We can only agree that Mobile World Congress is a must to attend event for every firm in the mobile business as the industry is on its rise and it is more than important to catch up with all developments. The whole team of Geenapp agreed that our company is still relatively small in this enormous industry. What makes Geenapp unique is its Quality system and thus helps to gain the competitive advantage on this market. The next good point is that Geenapp is very transparent and even though that many companies still work in old school manual style, Geenapp operates programmatically. Gina sees the future of Geenapp very bright: We are sealing deals with impressive partner, we are rising the financial round of investment, and we are doubling the team in less than a month. The position of Geenapp is amazing as we are doing so much with a small team in such a short period of time, but we need to keep working hard to advance even more. In overall, we can say that Geenapp is following the right path to be even more successful and become a strong player in the mobile industry.

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