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Geenapp at Applause (Recap)

On 28 May 2016 Geenapp Team participated in Applause – the first app marketing congress in Spain. The congress took place at Hotel W Barcelona and was organized by PickASO – App Marketing Agency which provides strategy consulting for business, developers and agencies. Jaime Ferré, Gina Tost, Javier Casares, Estefanía González and Samantha Verdín were pleased to take part in Applause and share experience with other players in the mobile industry.

The App and mobile industries are relatively young, however, they are very dynamic as they are changing and expanding from day to day.  Spain is an European leader on App Market with over 27,7 million active users and 3.8 mllion App downloads daily. Average device in Spain has around 33 Apps installed and it keeps increasing everyday. These numbers are colossal and therefore, the issue occurs when Apps need to target the right audience. The App developers should be aware of the fact that mobile marketing needs to be incorporated in the road map in order to build a strong brand image.

Geenapp Team at Applause

Geenapp Team at Applause

 

Applause gathers the best professional from App marketing in order to address these issues and deliberate the optimization of App marketing tools. The main topic discussed were related to Mobile Business – user acquisition, KPIs, App indexing, user retention, Social Ads optimization, Reviews & Ratings and the relationship between organic and non organic downloads. More than 20 speakers from different companies such as Zalando, AppsFlyer, InfoJobs or Wallapop shared their view on the industry and communicated their know-how to all participants. In addition, Daniel Peris (CEO and Growth Engineer at PickASO and The Tool) presented his new project The Tool – Performance-Based ASO Tool.

Our CEO, Gina took part in Panel discussion along with representatives of Mobusi, eMMA, mytaxi, imaginBank and 8fit. They talked about the future of the App marketing industry and key challenges for all parties in this sector. All speechmakers came to the conclusion and there is a need for the development of anti fraud tools in order to eliminate the fraud what is one of the main problems. Moreover, the education on how to read metrics is going to have an impact on data and making the market more transparent. The participants in Panel discussions agreed that the re-engagement is the future of App marketing.

Gina Tost during Panel discussion

Gina Tost during Panel discussion

 

Geenapp Team had a possibility to enjoy all workshops, presentations and discussions. Furthermore, the congress gave a rise to the importance of App Marketing and helped to define the main problems and possible solutions. Besides, Geenapp Management joined networking with Barcelona Tech City members throught the whole day in order to establish new partnerships. The congress was followed by Happy Hour party so they could still share their visions and opinions. The Team had a blast at Applause and gained new knowledge from people in the same industry. We hope that Applause is going to grow and attract even more interesting players from the sector in order to unity and improve the environment of App marketing.

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