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Discarded Clicks

If you are already promoting our campaigns, you most probably have received a short e-mail informing you about this issue. If you are not, this article will be very useful for you for to understand more about our daily tasks to fight fraud in the mobile industry and increase the quality of the traffic we get for our advertisers.

Geenapp is a very smart-app platform that will detect where a user is coming from and what device he’s using. Also, it will analyze and detect other things, and depending on the sum of these characteristics, it will decide if the user is allowed or not to be redirected to the store.

Who are we dispatching?

The most common of all, country and device. Our campaigns are designed for specific countries and devices, so when a user who’s not a good fit for a certain offer clicks, the platform will discard and not take this users into account.

  • Click Dumping

This is our own term to describe the repeated human or non-human clicks on a particular link or ad, with the intention of inflating click counts, and the decreasing of conversion rates. According to some new research with GigaOM, around 40% of clicks are essentially worthless, creating a conversion rate to install an app from an app store of less than 0.1 percent. Trademob found that 22 percent of clicks are accidental, while 18 percent are fraudulent. We block all this garbage from traffic sources, so you get to see the real data.

click dumping

*Typical click dumper on our collective imagination.

 

  • Blocked sources

Our quality and anti fraud team analyzes several parameters for all our platform’s incoming traffic. Among all the elements that are constantly verified, are IP addresses and its reputation, hosting and service providers, Proxy and VPN connections. We get alerted when we see suspicious activity, and after carefully investigating the specific origin of it, we will block it definitely from our platform. We can add to this list the device’s reputation, which is also carefully analyzed for all our promotions.

We use our constant learning and advertiser’s feedback to blacklist these sources with irregular promotions. Each campaign running in our platform is a field that allows us to optimize our sources and improve the quality of our traffic.

  • Legacy or Robot traffic

Other things that we block are all clicks coming from a legacy device or search engine robot. A legacy device is an equipment that is outdated, obsolete or no longer in production. This includes all devices that are unsupported or no longer commonly used by most devices and software applications.

old mobile phones

*You won’t be making any profit with these.

 

  • Device

There is no device information. Or in other words, user is spoofing on our offers. Spoofing is, in general, a fraudulent practice in which communication is sent from an unknown source disguised as a source known to the receiver. For example, a user with a desktop software that allows him to disguise as an iPhone. This technique is commonly used to produce and simulate traffic for offers that in a normal situation would not be available for its device.

  • Desktop traffic

Not under a fraud classification, users who click on the ad from a desktop will not be redirected to the store. These users will be shown a QR code that will allow them to scan with a mobile device and continue with the download and open process.

  • Wall

Also not under a fraud classification, if you are promoting one of our apps and there is no active offer for it at the moment, we will apply you post-settings configuration and discard the click.
We are working hard to make our platform the safest choice for all parties: we help advertisers acquire real users, get higher conversion rates and receive the highest benefit from their investment. Our networks can get their traffic sorted out and cleansed via our platform, as well as knowing better their sources with real-non-inflated statistics, allowing them to redirect or eliminate non profitable users.

If you want to review all your Discarded Traffic, you can check the detailed report we created for you. It’s in your panel, under: Reports -> Discarded menu.
If you have any other doubt about our discarded clicks, contact us and we will gladly answer all your questions.

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5 reasons to use Geenapp platform

Every company that wants to be successful in the realm of  App promotion faces a wide array of problems on a daily basis. One of the most crucial issues can be campaigns. Where to get them from? How do you find campaigns with higher payouts and conversion rates? Where do you get campaigns for many safe Apps? How do you get  more working campaigns? The answer is Geenapp – a very smart App promotion platform which gathers all campaigns in the same place, making your life much easier!

Here are the top 5 reasons to use the Geenapp platform:

1. One platform = all campaigns at the same place from all networks
Geenapp’s platform is very easy and understandable for all its users. We integrate with more than 500 campaign sources through API, or server to server integration, in order to fetch the best campaigns for you. By doing so, we save your valuable time spent browsing through tons of campaigns – you have them all at the same place. On our platform, we are running worldwide campaigns for different verticals, iOS and Android devices with the best payouts. You can filter campaigns based on your preferences and find out more about KPIs, capping, quality and conversions. Thanks to Geenapp, you can find the campaigns that tailor to your specific needs.

2. One invoice & reliable payments
Geenapp’s panel is unique when it comes to invoicing — you generate your own invoice with one click! You do not need to deal with many different numbers from a variety of networks. Geenapp’s platform connects all the information together for you, saving your time and effort! After filling out the required legal information, you will be able to generate a new invoice from the beginning of every month. After confirmation through our system, you will receive the monthly payments all on one invoice in a timely manner. With Geenapp, it is easy as that!

3. Higher conversion rates
Geenapp is a tech company that works programmatically. That means that we have the tools to monitor what is happening with all the campaigns running on our panel. We offer exceptional conversion rates and are able to optimize the traffic and reach the highest quality coming from all sources checked by our Quality and Anti-fraud systems. We are carefully monitoring all the clicks and installations on our system to ensure we only send valid traffic for the ​specific ​country, and OS of each campaign. Our smart tools help us deliver real clicks and installs from real users. This allows us to send appropriate and valid traffic for all campaigns and therefore, reach higher conversion rates than anyone else in the industry.

4. Quality system
As we are a tech company operating in the marketing industry, we have developed several tools to optimize the quality of our traffic. We have very close relationships with our advertisers , and pay very close attention to post-install events in order to optimize our sources. We have also launched our own Quality system which checks, on the hour, all of our campaigns. The system tracks each link to ensure they have the correct App store destination so you can be positive that every campaign is running smoothly. If ever a campaign is stopped for any reason, we immediately notify you via email. As a result, you can be sure that all our campaigns are active and you can enjoy smart App promotion with minimal oversight; aka stress.

5. Anti-fraud system
With our very own Anti-fraud system, we are able to detect any potential fraud and stop all susp​i​cious sources. We are constantly analyzing all traffic that comes through our system, and if we come across any doubtful install​ations​ or clicks, we automatically stop the campaign and investigate further in order to avoid this issue in the future. As we​ are​ the only company in the sector with our own ​Quality and Anti-fraud ​systems, we are able to provide high quality traffic, from reliable sources, for all campaigns, on our platform. Additionally, we have efforts focused in the R&D department because we are always looking to improve our system to ensure the best service to our clients.​

1 panel 1 invoice 1 payment

All in all, the Geenapp platform is the right place for every network seeking best campaigns possible. The platform is very easy and intuitive to use, and technical support is always available. You get worldwide campaigns for more than 7,600 safe Apps which are checked by our tools. You no longer need to check each link to make sure it is working— our Quality system checks it for you.

So, why wait? There is profit waiting to be earned through the expanse of campaigns waiting for you at Geenapp

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Platform improvements and server migration

In the last two weeks we have improved the platform. We are focused on a better support, and therefore you may have noticed that the panels loaded slower or the links didn’t work temporarily at some point.

We are going to detail the improvements:

We migrate the server on 19th Monday  0600-1000 UTC and the 24th Saturday 0600-0700 UTC.

Because of this migration, you may have noticed that the platform goes much faster now.

PUBLISHERS IMPROVEMENTS

– We have added new domains to promote on Twitter with SmartLink. You can try them and tell us what you think.

NETWORKS IMPROVEMENTS

– Networks panel is much better now. You can search campaigns with more filters, and inside each campaign you can find much more information about that campaign. In addition, Network’s API allows this segmentation and search.

– If you’ve been promoting a campaign for the last 24 hours and our Quality System Analysis stops it, we will send you an email. You can disable this option in your panel.

– We started using a CDN to display images. We are working to improve this point further, adding creatives and banners.

– We have improved invoices and payments information. Now your panel reports are much clearer and you can see the day you will receive the money.

You already know that you can count on us, ping us on Skype at geenapp or send us an e-mail at support@geenapp.com.

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How To Create Your Own AppStore With Geenapp

Geenapp offers their publishers an amazing extra feature: Your own personal AppStore! A White Label AppStore with your own logo, category apps and color, full of free apps and ready to monetize.

Creating one is simple and free just follow the steps bellow.

1. Sign in to the Geenapp Publisher panel

2. Click on ‘App’ –> ‘AppStore’

Schermafbeelding 2015-10-26 om 10.07.22

3. Click on the create AppStore button

Schermafbeelding 2015-10-26 om 10.17.00

4. Fill in the required fields with amazing extra’s such as your own personal logo, your own colour and the category of apps you want to promote.Schermafbeelding 2015-10-26 om 10.10.42Schermafbeelding 2015-10-26 om 10.10.52Schermafbeelding 2015-10-26 om 10.11.50

5. If you filled in the required fields you’re done and there is your own personal AppStore! Just remember the AppStore is for mobile devices only.

image1

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Network Panel Update!

This post is about the latest updates for the panel for Geenapp for Networks, the perfect product for companies that have affiliates looking for CPI campaigns.

We have implemented 2 different lists of CPI Offers: One is called ‘High Quality’ and the other is called ‘All’.

Panel Networks 01

In the ‘High Quality’ category you can only find offers that don’t include rebrokering. These offers come from direct advertisers or have a minimum of intermediaries.

In the category ‘All’ you can still find all of our more then 4,000 campaigns.

But that’s not all the new features. Now you get extra information for all the campaigns from the offer list, both for ‘High Quality’ and ‘All’.

Next to the offer number you will see 3 kinds of icons:

Panel Networks 02

(Yellow) Star = Campaigns with less redirections, the High Quality ones.

(Green) Check =This campaign has been installed at least one time, certainty that the campaign works correctly.

(Blue) Thumbs up = This campaign has passed the Geenapp Quality System, so the link goes to the app that it’s said.

Examples:

This campaign has passed the test for the Geenapp Quality System and it has at least 1 install:

Panel Networks 06

This campaign is High Quality and passed the test for the Geenapp Quality System:

Panel Networks 03

This campaign has passed just the for the Geenapp Quality System:

Panel Networks 05

A campaign with all icons in grey did not pass these tests (yet):

Panel Networks 04

If you choose for the offer category ‘High Quality’ you will always find a ‘Star’ the‘Check’ and ‘Thumbs Up’ icon turned on.

Still questions after reading this post, do not hesitate to contact us at support@geenapp.com