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Meet us at MWC Barcelona 2017

Geenapp is gearing up for the next edition of Mobile World Congress 2017 in Barcelona and we are really looking forward to meeting you in person.

Please use the following links to set up meetings:

For Publishers
For Advertisers
For Carriers & OEMs

We look forward to meeting you. Our stand location is Hall 8.1 Stand A63.

Technology enables us to make business happen, but nothing beats an interpersonal exchange, come meet us and learn how to increase your ROI.

Just a reminder of what Geenapp can do for you:

  1. Increase your revenues.
  2. Improve your ROI & visibility.
  3. Engage with your user base by adding a monetization layer.
  4. All of this, in one of the market’s leading platforms powered by smart algorithms & a state-of-the-art anti-fraud technology.

Mobile-World-Congress-2017

MWC Barcelona 2017, Hall 8.1 Stand A63

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Fraud in the mobile industry is a bigger problem than ever

App marketers stand to lose $100m to mobile app install and engagement advertising fraud in 2016. That’s according to new research from mobile attribution and marketing analytics firm, AppsFlyer. The State of Mobile App Install & Engagement Fraud study also revealed the countries with the highest rates of advertising fraud.

Mobile app install and engagement fraud carries a cost of $350m for advertisers globally. $100m of this sum are verified fraud, whilst another $250m are suspected.

The research also found that the US may be the most targeted region in terms of advertising fraud. However, Germany, Australia, China, Canada and the UK are also experiencing high rates of app-install and engagement fraud. According to Geenapp’s Head of Quality and Fraud, Carles Cervera, that’s because generally fraudsters try to target countries where potential payout is greater. “The pirate’s effort is the same for a small payout and a big payout, that’s why pirates concentrate on the countries with higher payouts like US, Germany or Canada.” Cervera’s said. Higher cost-per-install and cost-per-action campaigns also come with greater fraud rates. Regions where there’s a low payout, such as Indonesia, Brazil, Vietnam and Thailand were found to exhibit less fraud.

Android devices are more prone (up to 50%) to advertising fraud than iOS devices, according to AppsFlyer. The exception is China, where iOS devices exhibit higher advertising fraud due to having greater ad payout rates. The main reason is because is easier to do a fake installation in android thanks to softwares that mimic the Google OS.

Fraud in different global markets

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Android devices experiencing higher fraud rates

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Infographics: CPI in numbers

CPI by Geenapp explains the Cost Per Install (CPI) globally and for different mobile devices in June 2016.

 

infografia cpi

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Geenapp cierra su ronda seed con medio millón de euros

La plataforma tecnológica incorpora como inversores a Kima Ventures y Caixa Capital Risc, la gestora de capital riesgo del Grupo “la Caixa”

Barcelona 18 de mayo de 2016 Geenapp, la startup con base en Barcelona, ha cerrado una segunda ronda de financiación de 500.000 euros. En esta operación ha participado la francesa Kima Ventures capitaneada por Xavier Niel, creador de la cuarta operadora de telefonía en Francia Free Mobile. Y por otro lado Caixa Capital Risc, la gestora de capital riesgo del Grupo “la Caixa”. Este nuevo impulso acelerará su presencia en el mercado internacional y continuará con la optimización del proceso productivo mediante la incorporación de capital humano.

Geenapp es una plataforma tecnológica que agrupa todas las campañas de Apps para ofrecer un sistema inteligente de promoción. Gracias a la incorporación de este sistema, tanto en web como en redes sociales, permite promocionar otras aplicaciones y monetizar por ello, ya que por cada instalación generada, aunque la aplicación sea gratuita, se obtienen ingresos.

La plataforma gestiona a diario más de 27.000 campañas en 191 países donde ha irrumpido con fuerza especialmente en mercados tan competitivos como Estados Unidos, Israel, India y el centro de Europa, gracias en parte a la digitalización del programa que permite llevar muchas campañas a la vez, al capital humano de gran talento y a la constante inversión en I+D.

En palabras de la CEO, Gina Tost: “La automatización y escalabilidad global del negocio es fundamental para el crecimiento de cualquier empresa tecnológica. Esta ronda de financiación es importante para seguir desarrollando nuevas herramientas que nos permitan investigar sobre la economía de las Apps y su flujo en los diferentes mercados”.

Con tecnología 100% española, la startup ha sido reconocida por la prestigiosa revista Wired como una de las 100 mejores startups europeas y recientemente ha recibido el premio, otorgado por The Hundert Magazine, como “One of the 100 Best Female Founders”.

 

Acerca de Geenapp
Geenapp nació en Barcelona en el 2013 como respuesta a la demanda creciente de desarrolladores de Apps en la captación de nuevos consumidores. La empresa está dedicada a conseguir usuarios y dar visibilidad a las Apps en todo el mundo en base a campañas CPI (coste por instalación), CPE (coste por engagement) o CPA (coste por acción) para todos los sistemas operativos móviles. El equipo ejecutivo está integrado por Jaume Ferré como Chairman, Gina Tost como CEO, y Javier Casares como CTO. 

Acerca de Kima Ventures
Kima Ventures, es uno de los inversores en fase inicial más activos del mundo, la inversión en nuevas empresas de 2 a 3 por semana en todo el mundo; proporcionando a los fundadores con la financiación, la red y el apoyo para que alcancen los siguientes pasos de su viaje. Con sede en París, con una oficina en Londres, está fundada y respaldada por Xavier Niel, fundador de la LLiad y dando soporte a los empresarios a través de proyectos tales como 42, 1000 Start-Ups @ La Halle Freyssinet y 101projets. En los últimos 5 años hemos invertido en más de 370 nuevas empresas en 24 países diferentes, tales como Transferwise, estibador, AngelList, capitán de tren, Aircall, eShares y Pandadoc.

Acerca de Caixa Capital Risc
Caixa Capital Risc, sociedad 100% de CriteriaCaixa, es la gestora de capital riesgo del Grupo ”la Caixa”, que invierte en las primeras etapas de compañías españolas innovadoras y con un elevado potencial de crecimiento, y las acompaña en las diferentes etapas de su crecimiento.

La gestora es un inversor multiespecialista que dedica su atención a los sectores que considera emergentes: ciencias de la vida, tecnología y digital y tecnologías para la industria. Caixa Capital Risc gestiona un volumen de 180 millones de euros, a través de 8 fondos de inversión, y tiene más de 180 empresas en cartera.

Además de la actividad inversora, desarrolla una intensa actividad de apoyo a los emprendedores en toda España. A través de la iniciativa EmprendedorXXI, el grupo ”la Caixa” impulsa iniciativas que dan formación y visibilidad a las nuevas empresas con un alto potencial, a la vez que facilitan la generación de contactos de valor añadido.

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Geenapp closes half a million euro seed round

The technology platform incorporates as investors Kima Ventures and Caixa Capital Risc, the capital risk manager of “la Caixa” Group

Barcelona, May 18th 2016Geenapp, a startup based in Barcelona, has closed a second round of funding for value 500,000 euros. This operation has participated the French company Kima Ventures, led by Xavier Niel, founder of the fourth French mobile operator Free Mobile.

On the other hand Caixa Capital Risc, the venture capital manager of the “la Caixa”. This new boost will accelerate its presence in the international market and continue with the optimization of the production process by incorporating human capital.

Geenapp is a technology platform that brings together all campaigns Apps to provide an intelligent system of promotion. Thanks to incorporation of this system, both web and social networks can promote other applications and it monetization, for each installation generated, even if the application is free, it can get incomes.

The platform manages more than 27,000 daily campaigns in 191 countries where it has gained in strength especially in highly competitive markets such as the US, Israel, India and el Central Europe. Is possible thanks to the program digitalization that allows out many campaigns at the same time, at the human capital of great talent and a constant investment in R&D.

The CEO Gina Tost has said: “The automation and global scalability of the business is essential to the growth of any technology company. This financing round is important to continue developing new tools that will allow us investigate the economy of Apps and it flow in different markets”.

With 100% Spanish technology, the startup has been recognized by the prestigious Wired magazine as one of the 100 best European startups and recently received the award “One of the 100 Best Female Founders” by The Hundert Magazine.

 

About Geenapp
Geenapp was born in Barcelona in 2013 in reply to increasing demand from Apps developers in attracting new consumers. The company works on gaining users and give visibility to global Apps based on CPI campaigns (cost per install), CPE (cost per engagement) or CPA (cost per action) for all mobile operating systems. The management team is composed by Jaume Ferré as Chairman, Gina Tost as CEO, and Javier Casares as CTO. 

About Kima Ventures
Kima Ventures is one of the world’s most active early-stage investors, investing in 2 to 3 startups per week all over the world; providing founders with funding, network and support for them to reach the next steps of their journey. Headquartered in Paris with an office in London, we are founded and backed by Xavier Niel, founder of Iliad and supporter of entrepreneurs through such projects as 42, 1000 Start-Ups @ La Halle Freyssinet and 101projets. Over the last 5 years we’ve invested in over 370 startups in 24 different countries, such as Transferwise, Docker, Angellist, Captain Train, Aircall, eShares and Pandadoc.

About Caixa Capital Risc
Caixa Capital Risc, a 100% company of CriteriaCaixa, is the venture capital manager of the “La Caixa” Group, that invests in the firsts periods of innovative Spanish companies with a high growth potential and assists them with the different stages of growth.

The manager is a multi-specialist investor who devotes it attention to sectors considered emerging: life sciences, technology, and digital and technologies for the industry. Caixa Capital Risc manages a volume of 180 million euros through 8 investment funds, and has more than 180 portfolio companies.

Besides the investment activity, it develops an intense activity supporting entrepreneurs throughout Spain. La Caixa Group promotes initiatives throughout the EmprendedorXXI, that provide training and visibility to new companies with high potential, making easier the generation of value-added contacts.

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Geenapp participa en Applause

Keynotes, case studies, herramientas, workshops, growth hacking… y mucho networking en el primer congreso de App Marketing del sur de Europa que cuenta con la participación de Geenapp en sus contenidos.

Applause es una de las citas obligadas del año para los profesionales del marketing de aplicaciones móviles, que se celebrará el sábado 28 de Mayo de 2015 en el Hotel W (Vela) de Barcelona con los objetivos de reunir a profesionales del sector, aprender de los ponentes y asistentes, compartir experiencias, conocer las últimas tendencias del App Marketing y, también, disfrutar del networking.

En España hay más de 27,7 millones de usuarios activos que descargan cada día 3,8 millones de apps. Cada vez más gente se suma al sector mobile y desarrolla apps. El problema es que, después, muchos no saben cómo captar usuarios, cómo retenerlos o cómo generar negocio.

El sector de las apps es un mundo tan novedoso y dinámico que requiere actualizarse prácticamente todos los días. Por eso, con el objetivo de compartir conocimientos y de aprender las estrategias y tácticas de este negocio de la mano de grandes expertos, surge Applause.

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Applause contará con la participación de expertos del sector del marketing de apps que cuentan con una gran trayectoria profesional y mucha experiencia, que compartirán datos interesantes con los asistentes, revelarán algunas de sus estrategias y mostrarán cómo sacar el máximo partido a algunas herramientas de App Marketing. Entre los ponentes están Víctor Momparler (Wazypark), Caroline Ragot y Dominique Cerri (Infojobs), Irene Noriega (Zalando), Jonatan Gottfried y Guy Uziely (Appsflyer), Antonio Calero (AdEspresso), Marissa Aydlett (Appboy), Thomas Petit (8fit), Gemma Escribano (Wallapop), Ignasi Prat (Appodeal), y evidentemente Gina Tost, directora general de Geenapp.

Los temas centrales que se abordarán durante el congreso, formato ponencia o workshop, serán, entre otros, Mobile Business KPIs, ASO, user acquisition, App Indexing, atribución móvil, optimización de Social Ads, retención de usuarios, Reviews & Ratings y relación de descargas orgánicas y no orgánicas.

El plazo para adquirir las entradas ya está abierto para todos aquellos profesionales del sector interesados en asistir.

Si quires saber más información, utiliza el hashtag oficial #applauseBCN o visita su web.

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News Update; What Is Happening In The Mobile/Technology Industry

Welcome to the weekly mobile news update, we give you essential information you need to know to keep on top of the hottest stories in the business. This week you can read all about, how Uber scaled the great wall, how to fight fraud and sabe on your mobile advertising, is Apple developing a car, Google’s Shopping Inshights and

How Uber Scaled The Great Wall, Or 5 Tips For Acquiring Mobile Users In China

China is the largest smartphone market in the world. It’s no surprise, then, that Uber has committed more than $1.2 billion in this coming year to winning the market. After just 12 short months, Uber has gone from one percent to somewhere between 11 and 30 percent market share (stats seem to vary widely), with plans to expand to 100 new Chinese cities this coming year.

Read all about it here!

 

How to fight fraud and save up to 30% on your mobile advertising invoice!

Recent studies have found that mobile fraud represents between 20% and 30% of the global mobile inventory, whose cost could amount up to $1 billion to advertisers this year. The mobile economy is still young and uncontrolled, leaving space for more dishonest individuals to find ways to cheat the system and make money though fraudulent means. There are two main tactics used to commit fraud: offering fake traffic carried by bots or install farms, or offering low quality traffic at a premium rate.

Read all about it here!

 

Did Tim Cook Just Gave Us A Hint About Apple Cars?

Despite persistent rumors that Apple is developing an electric vehicle, the tech giant hasn’t actually copped to working on one. In a recent appearance, CEO Tim Cook touched on the topic of cars, offering what some hope are hints at company’s plans…

Read all about it here!

 

Google Launches Shopping Insights To Help Stores Figure Out Potential Bestsellers

Inventory is a tricky problem for retailers, especially small ones. Ordering too much of an item that doesn’t sell is an expensive mistake, but running out of popular products also loses money and risks alienating customers. A new tool by Google, called Shopping Insights, might help businesses by showing what stuff people in their cities are searching for the most.

Read all about it here!

 

Instant Ads (Not Articles) Could Be Facebook’s Next Big Mobile Money-Maker

Ads are one of the last ways to click out of Facebook. The social network is trying to eat the internet to keep you from ever leaving. Meanwhile, businesses know it’s tough to persuade you to interrupt your social experience by opening one of their ads.

Read all about it here!

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What Is Happening In The Mobile Industry

Welcome to the weekly mobile news update, we give you essential information you need to know to keep on top of the hottest stories in the business. This week you can read all about, Pepsi building a smartphone, the biggest tech deal ever and the guy who ‘bought Google’!

Pepsi confirms it’s building a smartphone

A spokesperson for the company told techradar “We are pleased to share that Pepsi is working with a licensing partner to bring a line of mobile phones and accessories to market in China in the next few months.”

Read all about it here!

The biggest tech deal ever: Dell buys EMC for $67 billion

In the biggest tech deal of all time, Dell announced Monday that it had agreed to buy corporate software, storage and security giant EMC for $67 billion.

http://money.cnn.com/2015/10/12/technology/dell-emc/index.html

http://money.cnn.com/2015/10/12/technology/dell-emc/index.html

Read all about it here!

 

 

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What Does The Future Of The Mobile Industry Holds For Us

The mobile market is still changing and emerging every day, so to keep you up to date we bring you the most important future prospects of the mobile industry.

 

Facebook plans satellite ‘in 2016′

Facebook is planning to launch a satellite that will provide internet acces to remote parts of Africa, this was announced by the social network’s founder Mark Zuckerberg.

Read all about it here!

 

Microsoft’s big devices event: What to expect?

The prediction for Microsoft’s big devices even on Tuesday in New York City is pretty simple. There will be hardware — potentially a lot of it.

Read all about it here!

 

Robots will create robots (and other Gartner predictions)

Te research firm foresees a time where algorithms — problem-solving systems, The research firm foresees a time where algorithms — problem-solving systems, basically — will increasingly take control of many of the things humans now do, such as drive vehicles, dispense drugs and enforce the law.

Read all about it here!

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Read All About What Is Happening In The Mobile Industry

Welcome to the weekly mobile news update, we give you essential information you need to know to keep on top of the hottest stories in the business. This week you can read all about, Google’s new ranking boost for App Indexing, new features of IOS 9, Snapchat’s new way of monetizing their services and the date breach of T-Mobile.

Google Adds Additional Ranking Boost For Using App Indexing API

Google announced a new ranking boost for App Indexing, as well as a new iOS indexing protocol and Search Console features.

Read all about it here!

What Is New In ASO for iOS 9

There are over 1500000 listed so far on the App Store, and that number keeps growing month after month. Getting apps indexed is not only a problem of visibility for the app publishers, who try new and more sophisticated methods to climb the charts, but also for the Apple App Store itself, which must index apps properly in order to make the best suggestions to each user.

Read all about it here!

Snapchat Plans Advertiser-Supported ‘Sponsored Lenses’

Snapchat has found a new way to monetize its service and this time it’s not undermining the reason it’s become such a popular social tool in the process.

Read all about it there!

Data Breach Hits Roughly 15 Million T-Mobile Customers 

Hackers stole the personal data of 15 million T-Mobile customers by going after the company that processes the wireless carrier’s credit checks.

Read all about it here!