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Meet us at MWC Barcelona 2017

Geenapp is gearing up for the next edition of Mobile World Congress 2017 in Barcelona and we are really looking forward to meeting you in person.

Please use the following links to set up meetings:

For Publishers
For Advertisers
For Carriers & OEMs

We look forward to meeting you. Our stand location is Hall 8.1 Stand A63.

Technology enables us to make business happen, but nothing beats an interpersonal exchange, come meet us and learn how to increase your ROI.

Just a reminder of what Geenapp can do for you:

  1. Increase your revenues.
  2. Improve your ROI & visibility.
  3. Engage with your user base by adding a monetization layer.
  4. All of this, in one of the market’s leading platforms powered by smart algorithms & a state-of-the-art anti-fraud technology.

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MWC Barcelona 2017, Hall 8.1 Stand A63

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How can we help you?

In Geenapp we want that our users enjoy with our service. This is why we have enabled a chat customer service so that you can get in touch with us to help you in any need you have.

The online chat is directed to all our publishers and affiliates, who may carry out consultations in real time, while consulting campaigns, complete their profile information, analyze reports, etc.

To contact our online support, access your panel of publisher or network and once inside you will find the active window in the bottom right of the panel. By clicking, someone of the team can resolve your doubts.

With the aim of offering the best service, in Geenapp there will be a person with whom you can keep in contact to resolve any doubt or incident that has arisen.

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“SMALL ARCHITECTURES FOR A BIG DATA”

¿Conoces a todos los miembros de Geenapp?

Hoy queremos presentar a Joakim Vivas, CTO (Chief Technology Officer) de Geenapp. Se define a sí mismo como especializado en Scale Up Tecnológico, utilizando para ello las mejoras tecnologías y creando, a la vez, equipos IT multidisciplinares para su consecución.

Gracias a su pasión por la tecnología, Joakim participó como ponente en el Big Data Week en Barcelona.

Ahora, quiere transmitirnos su entusiasmo y contarnos con detalles qué es el Big Data y cómo puede beneficiarnos.

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Casi siempre tenemos la costumbre de pensar que Tecnología es todo aquello que es grande, caro y complicado. Bueno, no es cierto! Básicamente la tecnología es el bolígrafo que nos permite dibujar aquello que nos imaginamos, ya sea mediante un lenguaje de programación, mediante un hardware que lo sustenta todo, etc… en este breve artículo veremos cómo afrontar la construcción de una pequeña infraestructura de Big Data basada en AWS 8Amazon Web Services). Veamos cómo:

 

Lo primero que tenemos que hacer es resolver tres simples preguntas:

1.- ¿Qué tenemos?

2.- ¿Qué necesitamos?

3.- ¿Dónde queremos ir?

Quizás, también, tendríamos que añadir: ¿Qué presupuesto tenemos?, pero parto con la idea que: muy poco. Esta arquitectura no será superior a 1000€ de coste anuales.

Muchas veces nos ponemos a construir cosas sin antes pensarlo bien, ya hemos visto anteriormente las preguntas que vienen a ser la base del todo. Pero, también, es muy importante conocer nuestros Flows de Datos. ¿Realmente los conocemos? O ¿simplemente hemos empezado a construir la arquitectura sin saber qué tipología de datos tenemos? Vayamos más allá, ¿para nosotros qué es un Dato?. No olvidemos que un Dato no es lo mismo para nosotros que para otras personas, puede ser algo muy grande o algo muy, muy, muy pequeño. Quizás, por ejemplo, para nosotros el número de ID que figura en la tarjeta de fidelización de la tienda de electrónica que frecuentamos, pues ya no es válido como dato, simplemente tenemos que guardarlo; pero, para ellos, ése simplemente es un dato que enlazará a muchos otro datos nuestros como por ejemplo: ficha de cliente, facturas, carritos perdidos de la compra, etc… no despreciemos nunca un dato pero tampoco nos estresemos con ello.

Por lo tanto, ¿Big Data qué es? ¿Es aquella típica situación de tenerlo todo guardado en una enorme base de datos? Miremos de diferenciar el Tipo de entrada. Sólo con ello ya tendremos muchas mejoras y, también, enfocada cómo podría ser nuestra infraestructura más inicial. Por ejemplo, supongamos que tenemos estos tres tipos de datos o, mejor dicho, de Tipología de Datos:

  1. a) Datos Transaccionales
  2. b) Datos Realtime
  3. c) Datos Analíticos

Pensad que un dato, por ejemplo, de facturación no es un dato en Realtime. ¿Qué lo podría ser? Pues por ejemplo los datos de Google Analytics, que están dándonos información al minuto de lo que está pasando en nuestra web. En realidad si nuestra ficha de cliente no está actualizada al minuto, tampoco pasa nada (depende del tipo de negocio que tengamos, claro…).

Al final, un proceso de Big Data se puede descomponer en tres grandes bloques:

1.- Ingesta de datos (entrada y primer filtro)

2.- Almacenamiento de datos (Según tipología de los datos)

3.- Proceso y explotación de los datos (con aquello datos, ya limpios, podemos lanzar procesos de cálculo posteriores)

Para cada uno de los pasos, tenemos soluciones simples que nos pueden ayudar. Mi recomendación para el primer punto es “Fluentd” que nos permitirá, a partir de un proceso BPM, ir cargando datos a  la base de datos que le indiquemos, aplicarle unos mínimos filtros y, luego, mediante los procesos que podemos desarrollar ya sea en “R” o “Python”, por ejemplo, pues acabar de optimizarlos y sacarle el máximo jugo posible.

También, no olvidemos que tenemos posibilidades como “Elasticsearch”, fusionado con “Kibana” (ELK), que nos pueden sacar de más de un apuro si los tenemos correctamente configurados. Aunque Elasticsearch no es propiamente una base de datos, sí nos puede ayudar en la indexación de éstos y, luego, mediante Kibana, permitirnos extraer datos analíticos. Aunque, se requerirá de una cocina de los mismos para no pincharlo directamente a los datos en sucio (raw).

Por supuesto que tenemos muchas posibilidades que no hemos contemplado pero, la gracia era poder construir una Arquitectura simple, sin complicaciones y relativamente económica. Aunque, estaré encantado de tener vuestro feedback para mejorar el artículo.

 

 

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Geenapp-NewCo, innovate in Mobile Marketing

Every day hundreds of new companies and businesses are born. Also, many brilliant ideas are just waiting the opportunity to become real. Unfortunately, sometimes we are so busy that we are not able to explore, discover and learn more about them.

Today, Geenapp’s team has shared their experience thanks to NewcoBCN, an opportunity to show what is being developed in Barcelona.

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There are already countless applications that are uploaded daily to Android or Apple Stores. A wide range of possibilities, which makes it essential to go out to search for users.

More than 2,500 new Apps per day are released, so developers have many difficulties to get visibility. Geenapp is a technology company within the marketing sector, which we can define as Adtech (advertising and technology). We get users for worldwide Apps and for all devices. If a developer is looking for users in Japan, there is no problem. If you want to open market in Mexico, we can make it happen.

In addition, the advertiser pays only for results, it means they pay for the users that have downloaded and opened the App and not by the number of times that a banner has been seen or has been clicked, as happens in the traditional digital marketing.

We also pay the publishers that help us getting those final users, so everyone is happy. Some receive facilities and others receive money. We take care of everything!

Geenapp was born in 2013, its three founders saw an opportunity and decided to go for it. Javier Casares (CTO, the technical part of the company), Jaime Ferré (Akamon’s founder, and now Geenapp’s Chairman, he leads the investors relations) and Gina Tost (CEO, responsible for Executive and Operational enterprise).

If you want to know more about us, you can visit our offices at the Pier1, a new meeting point for technology StartUps.

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Biggest mistakes in mobile app marketing

How to provide the best user experience and develop a successful mobile app marketing strategy? First of all, try to avoid these common mistakes while promoting your app.

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How to Develop a Mobile Content Strategy

We present a guide to different mobile content strategy approaches. The content consumption trends help us to understand mobile users’ needs and interests.

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7 Steps to Improve Mobile User Experience

To improve the user experience you need to put yourself in the heads and shoes of your customers and provide an experience which is compelling enough so the users will be willing to come back.

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Guide to Mobile App Monetization

 

We can find several models of app monetization out there, since most of the apps in Google Play and App Store are free they need to be more creative when it comes to monetization strategy and get the best offer from the point of user experience.
mobile-app-monetization

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Meet the team: Samantha Verdín

It is the pleasure to introduce you the Exclusive Campaigns Manager, Samantha Verdín. She is very charismatic and ambitious and works hard to accomplish her goals. Samantha is open to changes and talented when it comes to finding new solutions, fixing things, or coming up with novel ideas. Read more about her pro-active attitude, enthusiasm and impressive objectives.

 

Who is Samantha Verdin – Exclusive Campaigns Manager?

I am a happy, friendly person who likes being creative and exploring new things. I appreciate the small things in life and taking advantage of new opportunities that life presents every day. I am hard-worker and obsessed with trying out new concepts. I love traveling, meeting new people and cultures which are diametrically opposed to mine.

What is your favourite memory from childhood?

I don’t have a favorite memory. I had a super happy childhood and the luck of having an amazing family and friends around me always.

If you could visit any country in the world, where would you go?

I would like to travel to many places for different reasons but I would like to see China mostly to experience our cultural differences and feeling lost in  a faraway place where I don’t know the language. I like being outside my comfort zone.

If you could try out any job for a day, what would you like to try?

A restorer! The majority of buildings in my university campus were painted by a famous Mexican painter and needed to be restored very often. It was fascinating to look at the great job they did making our university look great all the time.

Are you morning bird or night owl?

Definitely a night owl! I have never been a big fan of early morning and I am more productive at night-time – Around midnight tons of new ideas and projects start popping up in my mind and I feel like starting up with new challenges at that very moment.

 

‘As I said before, I’d thank for more feedback and active participation. We are trying very hard to fight fraud in the sector and we can very easily identify cheaters with the advertiser’s point of view.’

 

How did you get into Geenapp?

I found a tweet from our CEO saying they were hiring for a new project, so I applied. At that time I was working as a freelancer on the digital field, but I felt I needed to get my schedules fixed and to embark on a new challenge.

Geenapp is a tech company in the marketing industry. Did you study anything what is related to this industry?

No. Actually I am a lawyer, and it’s not a choice I regret but, if I could go back time, I would have studied something more technologic. I had to choose a career at a very young age and I did it for the wrong reasons.

What are your main job responsibilities as Exclusive Campaigns Manager?

I talk to app developers who need user acquisition for their apps, on daily basis. It is crucial to explain them what Geenapp does and the way we do it in a very clear way. I am kind of a guide for them: I suggest types of promotion that fit their strategies and help them reach their goals.

What obstacle are you facing when acquiring new direct campaigns?

The hardest thing is working with clients who never give feedback. I always explain that in order to get good traffic, we must work together. They need to analyse sources, block sources which they do not like and identify they preferred ones. This missing feedback from their side complicates my job sometimes.

What would you welcome from developers´s side?

As I said before, I’d thank for more feedback and active participation. We are trying very hard to fight fraud in the sector and we can very easily identify cheaters with the advertiser’s point of view. I believe that we can achieve great results by working together and fight fraud on the way.

How do you like work with interns? Do you think that Geenapp is a great environment for development?

I used to be a law intern and it was not very enriching experience as I had to do only administrative tasks. I feel like I need to create various task for interns so they feel they are making the most of their time at Geenapp. We have lots of work they can help with and I am always trying to repay their help by teaching them new stuff.

 

‘The development in anti-fraud would be a main element for the app promotion in the future. I think that advertisers and other networks would need Geenapp to sort out and clean their traffic.’

 

What do you wish Geenapp could accomplish in the near future?

The development in anti-fraud would be a main element for the app promotion in the future. I think that advertisers and other networks would need Geenapp to sort out and clean their traffic. The company will be less in quantity but more in quality and eventually, all key players would need to cooperate with Geenapp.

What are you enjoying the most about Geenapp?

I love that we are a great team and also friends who are helping each other. When a new challenge comes, we analyse the situation and look for the best solution and improvements. We grow together and we learn a bit more about the sector every day.

What’s the best decision you ever made?

Trusting my own decisions and leaving my comfort zone. I had a job that I did not like and despite the fact that all my friends and family were telling me to keep at it to climb up the career ladder, I changed my profession. It was not fulfilling my potential and was not happy about that. Sometimes you just need to take a risk to get the biscuit.

What is still on your bucket list?

I want to travel the world, learn as much new stuff as I can, grow professionally and always be able to do the things that make me happy. I want to have a great family, as well as completing my career goals and make these two part fit together perfectly.