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Meet us at MWC Barcelona 2017

Geenapp is gearing up for the next edition of Mobile World Congress 2017 in Barcelona and we are really looking forward to meeting you in person.

Please use the following links to set up meetings:

For Publishers
For Advertisers
For Carriers & OEMs

We look forward to meeting you. Our stand location is Hall 8.1 Stand A63.

Technology enables us to make business happen, but nothing beats an interpersonal exchange, come meet us and learn how to increase your ROI.

Just a reminder of what Geenapp can do for you:

  1. Increase your revenues.
  2. Improve your ROI & visibility.
  3. Engage with your user base by adding a monetization layer.
  4. All of this, in one of the market’s leading platforms powered by smart algorithms & a state-of-the-art anti-fraud technology.

Mobile-World-Congress-2017

MWC Barcelona 2017, Hall 8.1 Stand A63

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How can we help you?

In Geenapp we want that our users enjoy with our service. This is why we have enabled a chat customer service so that you can get in touch with us to help you in any need you have.

The online chat is directed to all our publishers and affiliates, who may carry out consultations in real time, while consulting campaigns, complete their profile information, analyze reports, etc.

To contact our online support, access your panel of publisher or network and once inside you will find the active window in the bottom right of the panel. By clicking, someone of the team can resolve your doubts.

With the aim of offering the best service, in Geenapp there will be a person with whom you can keep in contact to resolve any doubt or incident that has arisen.

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Performance marketing main problem is fraud

People/Machines imitating real users behaviour (clicking, installing or even registering into apps) to earn money from the advertiser’s budget. Those users are not real and are draining everybody’s patience in this industry.

Fraud has evolved for quite those 3 years that we have been in the industry.

Mainly, fraud is linked to robot leads generator. The most efficient method of producing low-quality leads or even fraudulent conversions with state-of-the-art or clumpsy tecnology. This is pretty easy to detect with Geenapp, but advertisers can fall into those tricks if they do not have the experience or work with serious partners.

Other problems about fraud are affiliates, networks or other players not following the rules set by advertisers. Big companies promoting on soft incent traffic when advertiser has asked no incent at all, or when advertiser has only asked for only direct sources and this campaign is being promoted by everyone.

But, even though is not that huge, advertisers can be fraudulent too.

– The “Pixel Shaving”: When an advertiser only fires your pixel part of the time. Monitoring the rise and fall of your conversion rates and EPC, while conducting random checks for pixel placement, is your best bet to keep pixel shaving at bay.

– The “It’s All Fraud”: Even conversions from high-quality, transparent traffic will be deemed as “all fraud” at times, usually at the hands of jaded marketers. To deal with this, both advertisers and publishers must be very clear on what is allowed as a return, what consequently defines a conversion, and also what constitutes “fraud.” It helps if your tracking platform can enter with its data and work both sides toward resolving these definitions.

Is as our parents use to tell us: keep good company. Though there’s no bulletproof solution to mobile fraud, you can better protect yourself by working with serious people and stay alert of those signs that trigger your app-owner nose.

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Do you want to be a publisher?

Growth statistics of WhatsApp, incorporate it into the club of 1 billion of active users. Who, today, has no WhatsApp?

datos

In these past months, WhatsApp has updated its privacy policy making, those that accept changes, will be allowing access of Facebook to phones on their contacts.

How can we use this opportunity?

In Geenapp, if you have an app, a blog, a website, Twitter or Whatsapp, you can become a publisher and recommend apps that your friends, family and generate traffic and thus make money.

You only have to register on the platform of Geenapp, in the “Get Money” tab. From that moment you become a publisher, congratulations! Now you can share apps that you like with your friends on your social networks!

Succeed as a publisher

Succeed as a publisher

 

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Mobile app piracy

Mobile apps piracy is harmful for mobile applications.

The reality is that the piracy is an important problem in the Apple and Android App Store, despite the astronomical figures that Apple offers each year on sales in the App Store.

In January 2015, Ustwo Games revealed that only 40% of the facilities on iOS devices have been using the legal method, that is to say, paying the price on the Apple app store. On the other hand, if we look at the data giving the same developer on facilities  in Android, only 5% of the installations carried out legally by Android.

Why one more than another? Android allows easily to install app “unofficial” applications stores pirate, that in iOS is more complicated.

Let us not forget that Android has more market share, including devices low range for users of less purchasing power that users of iPhone and iPad.

As applications are more pirated,charging for downloads has become almost useless. For example, “Alto’s Adventure” was launched in Android Thursday. It cost $2.99 in Iphone, but in google app was free with bonuses available to buy in the game. Why is this difference in the price? In part because users of Android, on average, are less powerful than customers of Apple, that is to say, that they will spend less on applications.

How to combat?

The first key that is recommended for developers is formed on intellectual property rights, industrial and image rights and the consumers be aware of the dangers of downloading apps illegal or outside the official shops.
Another way to deal with piracy in apps would be that Google removed the option of installing applications from unknown sources. Today, we find great applications of all kinds, virtually every need is covered by any of them, either for our smartphone, laptop or desktop computer. We have all kinds of applications, whether for professional or leisure topics.

The problem begins when we are dubious to choose an application, if we see it as payment, we immediately look for a free alternative, and if we find the same app without having to pay anything, so, maybe, we’ll install it.

 

5advices

Advices to combat apps piracy

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Tips for creating a GREAT Burst Campaign

If you still don’t know what we are talking about, please read our previous post about boost campaigns, in order to understand plainly what you are getting into.
If you have already read it and still want to move forward, these will be super helpful tips in the creation and execution of your next user acquisition strategy:

1. Have your numbers clear and defined.

Remember your goal is to be in the rankings, and in order to get there you will need to achieve a minimum daily number of installations. If you plan a campaign without a defined strategy or thinking that undergoing won’t make a difference, all of it will be a waste of money. Plan how many installations you’ll get everyday, as well as the budget you will destin to this purpose.

For certain countries and categories you’ll need bigger budgets to see results, because the higher the smartphone penetration is in the market, the more installs are needed to reach a particular rank. Also, if you have a lot of competition, it is going to mean a lot more installations. Consider if it’s worth or not spending your budget targeting large countries or categories.

numbers

2. Try and get potential quality users.

Even though you are going for volume, pick an ad-network that can provide possible engageable users with a targeted audience. It doesn’t matter if you don’t get a high retention rate, you can at least try and see if you can get something else out of this. Meaning, possible loyal users. Some networks will offer you fake installations in order to help your numbers: I know it’s tempting, but lets be clear: these ones are not going to help your long-term strategy.

aso3. Ensure you have all your ASO strategy finished and polished.

This is also one of the strong points in boost campaigns. With all the acquired traffic you will be receiving, your visibility will be increased and your app will rank higher for certain keywords and categories.

Keep in mind that an attractive app will be more likely to be downloaded that one that doesn’t look neat. Find the most competitive and attractive keywords, analyze suitable categories for your app, optimize app name, description and visuals, etc.

 

4. Do not launch a bugged app that doesn’t work or crashes.

Users are cruel and impatient: if your app crashes, the results can be nasty. Is your app dependant on the communication with your servers? Make sure you have the capability to sustain tens of thousands of installations and users testing your app! It won’t matter to appear on the top if you start receiving a lot of bad reviews from the acquired users!

5. Run tests in smaller countries or categories.

It’s an interesting practice to try a burst campaign on asmaller country, where your ad-spend wont be as big. Besides acquiring a significant audience in that other country you will be able to learn what’s the user’s response, if there was a technical problem to be solved, etcétera. If you see good results and think you’re ready for the big play, move onto more important targets.

6. Combine burst campaigns with additional activities.

Such as PR, social promotions, etc. Since PR is usually connected to specific events, deciding on a burst campaign is usually part of a wider plan.

 

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Fraud in the mobile industry is a bigger problem than ever

App marketers stand to lose $100m to mobile app install and engagement advertising fraud in 2016. That’s according to new research from mobile attribution and marketing analytics firm, AppsFlyer. The State of Mobile App Install & Engagement Fraud study also revealed the countries with the highest rates of advertising fraud.

Mobile app install and engagement fraud carries a cost of $350m for advertisers globally. $100m of this sum are verified fraud, whilst another $250m are suspected.

The research also found that the US may be the most targeted region in terms of advertising fraud. However, Germany, Australia, China, Canada and the UK are also experiencing high rates of app-install and engagement fraud. According to Geenapp’s Head of Quality and Fraud, Carles Cervera, that’s because generally fraudsters try to target countries where potential payout is greater. “The pirate’s effort is the same for a small payout and a big payout, that’s why pirates concentrate on the countries with higher payouts like US, Germany or Canada.” Cervera’s said. Higher cost-per-install and cost-per-action campaigns also come with greater fraud rates. Regions where there’s a low payout, such as Indonesia, Brazil, Vietnam and Thailand were found to exhibit less fraud.

Android devices are more prone (up to 50%) to advertising fraud than iOS devices, according to AppsFlyer. The exception is China, where iOS devices exhibit higher advertising fraud due to having greater ad payout rates. The main reason is because is easier to do a fake installation in android thanks to softwares that mimic the Google OS.

Fraud in different global markets

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Android devices experiencing higher fraud rates

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Burst Campaigns

Burst campaigns, also known as boost or hype campaigns, are a great way to release an app and make the world aware of it. Not to mention they are also the quickest, most impressive and coolest way to do it. These campaigns create a lot of expectation and incentivate users to download and try your app.
Users often uninstall apps coming from burst campaigns after a short while, but there is nothing to worry about it since all those previous downloads will make your app rank pretty high on the stores and drive lots of organic and high qualified installs.

There is a lot of controversy on whether this is a good user acquisition method or not, and if advertisers around the world get long lasting benefits from promoting with these types of campaigns.

burst campaign chart

This is how your user acquisition campaign is going to look like

When

The best time to release a burst campaign is the App Launch: This will allow your app to rank shortly, as well as to boost its performance (CTR + CVR). In my opinion, holiday periods are a great time to launch an app, since users spend more time on their devices browsing for new content and new tools. Based on our experience, organic traffic and installs increase drastically during these holiday periods and time lag decreases. However, be aware that your competitors adapt their strategy and therefore install costs tent to go up.

Finally, if your app it’s heading down and you need fresh new users… you shouldn’t hesitate to push things a bit with one of this highly effective campaigns.

user looking for new apps

“I wish I found an addictive app to not think about life these holidays”

Where

Boost campaigns are highly effective for iTunes Store, but not as much for Google Play. This has to do a lot with Google’s algorithm to position apps in the rankings, making it very hard to do an appearance based only in numbers.

Burst campaigns for your iOS app, if done right, can boost your rank up to #1 in the general store, within hours. This, because the store considers only the number of installations and the frequency they’re made. Google Play is a little bit more complicated. Their algorithm contains various elements, such as number and frequency of installations, actual usage, quality of the app, performance issues, SEO status (Google’s general web search), reviews, ratio of uninstalls, quality of all the apps by the same publisher and so forth. The conclusion is: for Android campaigns, you need to do more than a burst.

Once you have reached the top, you can expect to stay there for the rest of the day, even two. But keep in mind that you’re now on a downward path. Try and do some other activities to maintain yourself in there.

Why

Your main goal is climbing the store’s ranks. These campaigns will (if made right) boost your app all the way to the top, in order for it to be discovered by the whole world (which will get us juicy, great organic installations).

Why won’t you get great quality users? Well, because these types of promotions are made with an incentivized technique. The ad-network you hire for this job will allow all their users to give rewards in exchange for the installations. Say: if your app ends up being promoted in-app, it will be worth 2 lives on Gardenscapes or Candy Crush. If it is promoted by social media, it will probably be worth a followback or a shout-out. If it ends up on a content locker, it will be worth 30 minutes of free wi-fi, etc.

store app rankings

For whom

Burst campaigns make your app available for everybody. Make no mistake, don’t believe when a certain ad-network tells you you’ll only get female users or kids under 10. All ages, demographics and interests will be able to see and download you app. It can be good for you if your app is relevant or appealing for all kinds of users, but if your app is targeting a niche you may want to stop and think again about spending your budget on burst campaigns.

Bottom Line

Burst campaigns have turned out to be very useful for advertisers worldwide, to acquire visibility, to complete their ASO strategy and in the pursuit of organic and quality users. However, these types of campaign have to be carefully created and executed in order to achieve the desired results instead of a big chaos. Interested in learning more about how you can boost your app store rankings using burst campaigns? Find here tips for having a successful boost campaign, or contact us and ask all your questions!

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Mobile App Analytics Explained

To get the best out of app promotion it is essential to understand all the key parameters of app analytics and the process of mobile app attribution.

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