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Geenapp at Applause (Recap)

On 28 May 2016 Geenapp Team participated in Applause – the first app marketing congress in Spain. The congress took place at Hotel W Barcelona and was organized by PickASO – App Marketing Agency which provides strategy consulting for business, developers and agencies. Jaime Ferré, Gina Tost, Javier Casares, Estefanía González and Samantha Verdín were pleased to take part in Applause and share experience with other players in the mobile industry.

The App and mobile industries are relatively young, however, they are very dynamic as they are changing and expanding from day to day.  Spain is an European leader on App Market with over 27,7 million active users and 3.8 mllion App downloads daily. Average device in Spain has around 33 Apps installed and it keeps increasing everyday. These numbers are colossal and therefore, the issue occurs when Apps need to target the right audience. The App developers should be aware of the fact that mobile marketing needs to be incorporated in the road map in order to build a strong brand image.

Geenapp Team at Applause

Geenapp Team at Applause

 

Applause gathers the best professional from App marketing in order to address these issues and deliberate the optimization of App marketing tools. The main topic discussed were related to Mobile Business – user acquisition, KPIs, App indexing, user retention, Social Ads optimization, Reviews & Ratings and the relationship between organic and non organic downloads. More than 20 speakers from different companies such as Zalando, AppsFlyer, InfoJobs or Wallapop shared their view on the industry and communicated their know-how to all participants. In addition, Daniel Peris (CEO and Growth Engineer at PickASO and The Tool) presented his new project The Tool – Performance-Based ASO Tool.

Our CEO, Gina took part in Panel discussion along with representatives of Mobusi, eMMA, mytaxi, imaginBank and 8fit. They talked about the future of the App marketing industry and key challenges for all parties in this sector. All speechmakers came to the conclusion and there is a need for the development of anti fraud tools in order to eliminate the fraud what is one of the main problems. Moreover, the education on how to read metrics is going to have an impact on data and making the market more transparent. The participants in Panel discussions agreed that the re-engagement is the future of App marketing.

Gina Tost during Panel discussion

Gina Tost during Panel discussion

 

Geenapp Team had a possibility to enjoy all workshops, presentations and discussions. Furthermore, the congress gave a rise to the importance of App Marketing and helped to define the main problems and possible solutions. Besides, Geenapp Management joined networking with Barcelona Tech City members throught the whole day in order to establish new partnerships. The congress was followed by Happy Hour party so they could still share their visions and opinions. The Team had a blast at Applause and gained new knowledge from people in the same industry. We hope that Applause is going to grow and attract even more interesting players from the sector in order to unity and improve the environment of App marketing.

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Our CEO belongs to The Hundert’s top 100 female startup founders in Europe!

The Hundert, a famous German startup magazine, is popular for brining news from startup scene in Berlin. Their main ambiton is to boost innovation and creativity and give a rise to outstanding achievements of prosperous startups. For this reason they decided to go for extraordinary content – the 8th edition of The Hundert is dedicated to 100 female startups founders in Europe representing 40 different countries. Thus we are proudly announcing that our CEO Gina Tost made it to the top 100 female CEO of startups in Europe.

Having a startup has become a fashion trend over the past few years. We can read tons of stories about successful male CEO and founder of tech startups. But what we are lacking is the presence of female CEO in this industry. Statistics show that only 14.6 percent of all startup founders are women. Even though the gender gap is still significant, we might find some brave females who decided to set their own startup. The Hundert decided to take a closer look at them and published 100 inspiring stories of female CEOs from all over Europe highlighting their hard work and devotion to what they love. The list features CEO from different spheres such as mobile and tech industry, healthcare, shopping or lifestyle businesses. Each story is different in nature but what all they have in common is passion – passion for their work, passion for innovation, passion for creativity, passion for their successful startups.

“IDEAS ARE NOTHING WITHOUT THE RIGHT PEOPLE BESIDE YOU” ~ Gina Tost

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Gina Tost at Release Party of The Hundert

Gina had started her career as a tech and video games journalist giving voice to other amazing projects in the media. This experience brought her to the idea of founding a startup herself and demonstrate that she can go beyond the persona of the girl on TV. “It felt like a train that I didn’t want to miss. I’ve led a team before when I was working in Madrid, but truth be told, I had zero experience as an entrepreneur. Fortunately, my co-founders helped fill the knowledge gap,” said Gina for The Hundert. Today she is running Geenapp – mobile adtech company – which ranked in 100 best European startups.

“I play action and adventure video games in order to deal with stress. It’s like I am in another body, in another universe.”

What she finds one of the most enjoyable things about Geenapp is a exceptional office – a house with a nice garden in a very wealthy area of Barcelona. The team has lunch together in the garden with a marvelous view from the office and famous football players as neighbors. Gina thinks that a startup is like a small boat – you have to be paddling to move. “When you have a big boat, all the engines have been working for a long time and you just need to adjust some pieces to move faster or slower. But until then, if you face a problem, you must solve it with bravery and cleverness,” mentioned Gina in regards of daily problems she needs to face with her growing startup Geenapp.

Gina Tost has never regretted her decision to start up Geenapp as it brings modern inventions to the world of App promotion. She desires to make a change in the mobile industry and with her startup Gina is turning her vision to reality. In addition, she is a role model for many young women who are thinking of starting their own business. Along with other female CEO she thinks that the journey is not easy but it is definitely worth it. The starting point is a great business idea and motivation to change the world into an easier place for living. So if you also belong to those women who are hesitating if to start a business or not, get inspired by these stories of 100 incredible women and make it happen! Because every successful person begins with two beliefs: the future can be better than the present, and I have the power to make it so. Do not dream your life, live your dreams!